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12 Sep 2023

In today’s digital age, a strong social media strategy is essential for businesses looking to connect with their target audience, build brand awareness, and drive engagement. To help you craft a winning strategy, we’ve put together a step-by-step guide that covers the key elements you need to consider. Define Your Goals: Start by setting clear […]

06 Jun 2023

What is an HR strategy? The goal of a strategic HR plan is to utilize the support of HR professionals to create company policies and programs that support the organization’s overall business strategies. Think of it as a calculated approach for businesses to manage employees that supports the organization’s overall mission, values, and goals. A […]

22 Apr 2023

How is SEO different from SEM and PPC? Are you just diving into the marketing world and looking to understand search engine optimization (SEO) better? With so many acronyms associated with online marketing, it’s easy to understand how even a seasoned marketing professional could have difficulty keeping them all straight. Our goal is to provide […]

24 Mar 2023

Content marketing Content marketing is one of the most effective and economical ways for a new business to increase brand awareness and engage potential customers. Content marketing encompasses several forms of online marketing content, including blogs, social media posts, and videos, all of which can be tailored to fit any budget. One of new business […]

10 Mar 2023

Register with your state’s labor department for both unemployment insurance and employment taxes As a new business owner, another must is to check with your state’s labor department to make sure you need a state tax ID number or charter. Most states will require businesses to pay state unemployment compensation taxes. These tax payments are […]

17 Feb 2023

What Is Google Ads, and Why Should You Use It? With the ability to reach millions of audiences across the globe, Google Ads, formerly known as Google Adwords, is the most popular platform for online advertising on the world wide web. Google AdWords leverages advertisements created by advertisers who bid to display ads featuring their […]

10 Feb 2023

Why you need I-9 forms The I-9 form must be used for all U S employers with an E-Verify authorization, regardless of whether the job is full-time or part-time or if the employee will be working in or outside the U S to remain compliant with employment eligibility verification laws. Who Must Complete the I-9 […]

20 Jan 2023

Everyone says you need an email marketing list, but why? One of the top reasons is customer retention. It costs 5x more to attract a new customer than to keep an existing customer. The staggering cost of attracting new customers is a huge motivation to keep your current customers. Email marketing is also a great […]

06 Jan 2023

Think of the employee handbook as the guidebook that will be the cornerstone for everything your business stands for and one of the most important elements of your business. One of the key functions of any employee handbook is to set clear expectations for both the employer and the employee. An employee handbook should clearly […]

09 Dec 2022

Can you and your in-house marketing team manage your growing company’s marketing needs, or are you struggling to keep your heads above water? All companies, whether small businesses or large corporations, need the right marketing approach to grow their brand, reach potential customers and increase revenue. While not all companies need to partner with a […]