shape shape

24 Mar 2023

Content marketing Content marketing is one of the most effective and economical ways for a new business to increase brand awareness and engage potential customers. Content marketing encompasses several forms of online marketing content, including blogs, social media posts, and videos, all of which can be tailored to fit any budget. One of new business […]

10 Mar 2023

Register with your state’s labor department for both unemployment insurance and employment taxes As a new business owner, another must is to check with your state’s labor department to make sure you need a state tax ID number or charter. Most states will require businesses to pay state unemployment compensation taxes. These tax payments are […]

17 Feb 2023

What Is Google Ads, and Why Should You Use It? With the ability to reach millions of audiences across the globe, Google Ads, formerly known as Google Adwords, is the most popular platform for online advertising on the world wide web. Google AdWords leverages advertisements created by advertisers who bid to display ads featuring their […]

10 Feb 2023

Why you need I-9 forms The I-9 form must be used for all U S employers with an E-Verify authorization, regardless of whether the job is full-time or part-time or if the employee will be working in or outside the U S to remain compliant with employment eligibility verification laws. Who Must Complete the I-9 […]

20 Jan 2023

Everyone says you need an email marketing list, but why? One of the top reasons is customer retention. It costs 5x more to attract a new customer than to keep an existing customer. The staggering cost of attracting new customers is a huge motivation to keep your current customers. Email marketing is also a great […]

06 Jan 2023

Think of the employee handbook as the guidebook that will be the cornerstone for everything your business stands for and one of the most important elements of your business. One of the key functions of any employee handbook is to set clear expectations for both the employer and the employee. An employee handbook should clearly […]

09 Dec 2022

Can you and your in-house marketing team manage your growing company’s marketing needs, or are you struggling to keep your heads above water? All companies, whether small businesses or large corporations, need the right marketing approach to grow their brand, reach potential customers and increase revenue. While not all companies need to partner with a […]

02 Dec 2022

Creating Your Program When creating a training and development program, it’s tempting to dive right in and assemble all the necessary application tools, such as training classes, workshops, and timelines. But it’s critical to your employee training program’s future success and longevity to resist that urge and take a step back. Training is at the […]

11 Nov 2022

Why Is Branding Important for a Small Business? A strong brand identity is a small business’s greatest asset because it speaks to the public about what the company stands for and builds brand recognition. Big brands such as Nike and Apple started very small, with just an idea, but are now some of the most […]

04 Nov 2022

What is Small Business HR compliance? Creating and enforcing internal HR Policies protects small businesses financially and promotes a positive and functional work environment for all employees regardless of their position within the company. Small business HR compliance means creating policies that meet regulatory employment laws and guidelines. It is an essential aspect of safeguarding […]